Professional chefs choose products from our Pro Formula range because they like its combination of professional formulations from Diversey with brands from Unilever that they and their customers know and trust. This is why we chose to highlight Pro Formula products as part of our support of two recent foodservice industry events. We were one of the sponsors for January’s National Breakfast & Brunch Awards and February’s National Burger Awards. H2O, a leading publisher of foodservice magazines, organises both events. Professional chefs taking part used Cif Professional 2in1 Kitchen Cleaner Disinfectant and other products from the range to keep their workspace clean quickly and easily during their demonstrations.
The National Breakfast & Brunch Awards presents prizes in three main categories: National Breakfast of the Year; Breakfast Chef of the Year; and Bloody Mary of the Year.
The National Burger Award is an exclusive trade competition open to chefs from the casual dining, pub and bar sectors. Entrants battle to impress a panel of industry experts. Finalists compete in a cook-off consisting of two rounds. In the first, they cook their own speciality burger and in the second they create a “technical burger” from a selection of ingredients supplied by the organisers on the day.
It’s good to support industry awards because they celebrate success and high standards. We like to think these are values we share. Of course, there are some good business reasons too. Good hygiene and food safety can have a major effect on any business preparing and serving food. For example, our research showed that over one-third of people who enter a dirty restaurant will leave immediately. A further 23 per cent will order but depart before completing their meal. Hygiene helps to protect customers and staff against any risk of food-borne illness. Cleanliness creates the right impression for customers and can help them decide where to eat. It can also help encourage customers to make stronger recommendations and give higher ratings on booking or review sites.
At Diversey, we have an extensive range of products to help food-service operators of all sizes meet these objectives. Many small, medium-size and independent businesses prefer products from our Pro Formula range. These combine professional formulations from Diversey with trusted brands from Unilever including Cif, Persil, Comfort, Domestos, and Sun. This set of easy-to-use cleaning products helps businesses like these to complete routine and common problem-solving tasks quickly and economically with excellent results.
Pro Formula products for kitchen with Cif branding, as showcased at the awards events, include professional formulations for tasks such as surface cleaning and disinfection, dishwashing, descaling and floor cleaning.
Each Pro Formula product is designed to combine the insight, understanding and expertise of Diversey and Unilever – respective industry leaders – gained over decades of delivering highly effective cleaning and hygiene solutions. The result is an integrated and complementary set of products that meets the majority of any smaller business’s requirements.